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Elaina's Custom Framing & Fine Art Gallery Finds Success After Graduating From Attic To Storefront

By Kelly Church

Marianne Mitchell is the owner of Collegeville, PA's Elaina's Custom Framing & Fine Art Gallery. A former art consultant that started selling artwork in the 1980s out of her studio in the attic of her mother's house. With a formal education in art history and design, Mitchell forged her way into an industry that celebrates creativity in home décor.

Mitchell, a mother of two, moved her studio from her mother's house to her own home after having her children and becoming a stay-at-home mom. She worked occasionally, but focused on her maternal duties until her youngest turned one. That's when she drove by what would become Elaina's Custom Framing & Fine Art Gallery, named after her mother Elaina.

Mitchell's official storefront specializes in custom framing, and offers a variety of paintings, prints and other wall art. Mitchell can frame just about anything, from photography, to children's artwork, to wedding invitations and ceramics.

"I enjoy doing art shows for local artists, but what we're most known for [is] exceptional?shadow boxing," Mitchell said.

The gallery portion of Elaina's Custom Framing & Fine Art Gallery features framed memorabilia. Combined with the framing part of her business, Mitchell credited much of it to the creativity of her team.

"It's been a great road for me," Mitchell said. "I've had the same employees working for me almost my entire time of 20 years [and they're] fine artists and very creative ladies."

Elaina's Custom Framing & Fine Art Gallery is open Tuesday through Saturday, and customers can reach out directly to Mitchell via her website,

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