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Interior Design that Fits Your Lifestyle and Personality: An Interview with Stella Ludwig of Stella Ludwig Interior Redesign Services

By Stella Ludwig

Tell us a little bit about your company and the services you offer.

Interior Redesign Services is a boutique design firm. We provide comprehensive interior design services, which are realized by really getting to know our clients and understanding their frustration with design and listening to their design desires. We strongly believe that representing our client's needs, personality and lifestyle is integral to our success no matter which style they chose to express it in.

Can you briefly talk about the importance of matching the way your home is decorated with your lifestyle and personality?

Home interior design and remodeling has become a natural way to express ones self-identity. At times the choice of how the home is designed is a representation of where one would like to be or as we say: a representation of an optimal version of oneself. The personality of a person and how it's represented by their design choices is determined a lot by Psychology.

For example, someone who likes bright colors and entertaining, would require a space that reflects their love for entertaining as well as their need for the pleasure they derive from being surrounded by a vibrant palette selection.

What's the first step you would take to create this type of interior design?

Our first step is to meet with the client at their home. During this meeting we find out the following:

  1. Their likes and dislikes in designs they have seen and colors they are drawn to or absolutely dislike. This can also include their love for various styles.
  2. What makes them happy about any space?
  3. How they use the space they want to redesign and other similar space that is as part of their lifestyle.
  4. Who would be using the space with them, either on a temporary basis or permanent basis and if they chose to incorporate the person/ pets needs into the design.

What are the most important aspects of personality and lifestyle that should be factored into interior design?

The answer to this question is derived through the interview process with the client. We like to really understand how the client feels about certain colors and styles; how they move from one space to another; what the spaces are used for and what they would rather like the spaces to be used for or what exactly about the space makes them unhappy.

Is there anything that people don't normally consider when it comes to redecorating their house that they should consider?

Time: Time to feel the space. Time to let the architectural elements of the space speak to them. If the space is empty, how is the space truly going to be used? If the space is occupied, what is it that makes you unhappy about the room?

Less is More: You don't have to have all of your family heirlooms in one room. The design layout is essential for the functionality of any room. There are ways that furniture can be organized and key pieces kept to avoid clutter.

Furniture: Furniture is your investment. We can summarize this into two points,

  • Don't rush to buy key furniture.
  • Make sure your furniture is purchased for durability, comfort and with the right scale but not because it was a budget deal.
  • What advice do you have for a household where the members have personalities and lifestyles that aren't necessarily the same?

    A good interior designer should be able to balance the needs of all household members when the situation allows for it. Compromise is part of the deal here. For example, a wife was drawn to minimalism while the husband enjoyed the rustic outdoor feel. Our design solution was a minimalist/ zen living room with earth tones and natural dark wood elements. Some of the decor bought for the project incorporated stone, glass and metal elements that truly interconnected their personalities. You don't have to incorporate everybody's styles into one room. You can however incorporate everybody's personality and needs, with different design elements.

    What's the best way for people to contact you and your company?

    We know and appreciate how busy life can get. Our Philadelphia based full service firm works with clients nationally and internationally. We accommodate, for our long distance and our busiest clients other forms of communication such as Skype, Facetime and at times texting.

    Email: Website: or through Phone: (215) 668-7990

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