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Waywood Beverage Has A Family Feeling And A Great Selection Of Beers

By S. Mathur

Waywood Beverage in Kennett Square, PA has been around for a long time. The store was founded in 1961 by general manager Jeff Williamson's grandfather in 1961. It features a large selection of beers from around the world, as well as sodas, teas, juices and other beverages. Customers can always find ice and party needs like cups and snacks.

There's a real advantage in being a family-owned store, Williamson feels.

"Over time as the corporatization of the modern business climate has taken over the mindset of many in the beer community, we pride ourselves on still being a mom and pop beer distributor," he said. "When you come in you are likely to see one of us or any of the long serving staff members here."

His mother Linda is the office manager and his uncle Michael also works at the store. Even staff who are not family members have been around for many years. The staff are always willing to go the extra to fulfill customer requests.

The store has access to the best distributors in the state and has developed a loyal customer base as a result. The convenient location, at the east end of Kennett Square near Route, means that customers can make a quick stop and be on their way in a matter of minutes. Or they can browse for hours, with a redesigned floor plans that customers find very convenient. There's plenty to browse, with 23 glass doors full of beer.

Recommendations for the best beer are based on the occasion for which it is intended.

"More broadly asked, 'what's your favorite beer?' is the hardest question I get asked," he said. "Beer is finally being looked at by many the way wine is looked at, often as part of the meal, part of the experience. While still a major part of the beer world, the macro segment, or the Bud Miller Coors segment, are shrinking while more and more consumers are choosing taste and flavor over quantity. I've always been part of that segment."

With six taps, the beers can be rotated quickly. IPAs are the most popular beers in the current market.

"My pick of the litter right now would be Hardywood Gingerbread Stout,"Williamson said. It is a wonderful imperial stout, mildly sweet with big notes of ginger. Great flavor. I would pair it with Thanksgiving dessert."

For an evening meal after watching football in the afternoon, he recommends Pizza Boy Magic, an excellent American Pale Ale. It is lower in alcohol, so you can have a pint or two.

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