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What You Need to Know about Home Staging: An Interview with Denise Tennant of Tennant Interiors & Home Staging

By Denise Tennant

Tell us a little bit about your company and the services you offer.

My company, Tennant Interiors & Home Staging, is an interior decorating and home staging firm. It is based in Pittsburgh, Pennsylvania and services the Pittsburgh and surrounding areas. We offer a variety of services: color consultation, furniture selection, accessory selection, window treatment, and much more. I work to meet the expectations and needs of all my clients in creating beautiful and inviting living spaces they can enjoy for many years.

Please define what "home staging" is and explain its significance.

Home staging is preparing the home for sale. We do this by making the home appealing to potential buyers. This is accomplished by focusing on the presentation and appearance of the home. Some examples in ways we can do that are de-cluttering, de-personalizing, changing room layout, accessorizing, and proper lighting. This is all done with an emphasis on showing the home's best assets. It's important to stage the home before putting it on the market, that way it appeals to the largest numbers of potential buyers.

In brief, can you discuss the basic points of the process?

The point of this process is for homeowners to sell their property quickly and get a fast and maximum return on their investment.

What benefits does the home staging process offer?

Home owners can benefit a lot from staging their homes, these are some examples:

  1. It increases the number of showings.
  2. It reduces the homes time on the market.
  3. It gives a competitive edge over the other homes.
  4. Results in a higher selling price.

The bottom line is homes sell faster for the highest possible price when staged.

How long does this process typically take and how much does it normally cost?

The time it takes to stage a home depends on the home, and what it needs to prepare it for the market. It can take one or two days maybe more. As a professional it's always best to see the property in order to get a time frame on preparing the home. The same goes for the cost, some home owners may have to pay hundreds while others may have to pay in the thousands, one can never tell until you see the property.

What is your favorite advice to give homeowners before, during, and after the home staging process?

I read an article someone wrote years ago and loved it, so I use it to advise my clients before and during the staging. I say to them "Take examples from retailers. When a store owner wants their product sold, they hire a designer to decorate the showcases with the intention of luring you into the store. But it doesn't stop there. Every corner of that store is decorated to entice you to buy."

The same goes for your home. When you put your home on the market, you have to make it enticing to potential buyers. After the home is staged I advise my clients to try to keep the home the way it has been staged. Our goal is getting their home from "For Sale" to "Sold."

What is the best way for people to contact you and your company?

  • Tennant Interiors & Home Staging:
  • Denise Tennant CID CfyH
  • 412-965-8174

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About The Author

Denise Tennant established her own interior decorating and home staging firm in...

Phone: 412-965-8174

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